22 of the BEST Pieces of Social Media Marketing Advice From Top Realtors
Learn what works for Realtors—and what doesn’t—on each social media platform.
Brian Loebker, with Michael Saunders & Company in Siesta Key, recently went on a $2.5 million listing presentation. The seller saw his print ad and scanned a QR code to his social media video. Another time, Loebker closed a $6.5 million transaction after the soon-to-be customer bumped into an old friend of Loebker’s while jogging. She opened her smartphone and showed him Loebker’s social media videos. “The jogger messaged me later that day and wanted my guidance,” says Loebker. “From day one to closing took less than five months.”
Loebker relies heavily on social media as a driver for success. He’s got 17,400 organic followers on Instagram and 4,500 on LinkedIn. He also has about 5,500 Facebook followers and friends and boasts video on YouTube with more than 12,000 views.
Want to learn from Florida real estate agents who are crushing it on social? We talked to these top-performing agents who shared their best real estate social media marketing tips…
“Think like HGTV. Use Instagram to remind people who you are and what you do, without selling them anything or pushing your content too hard. Think of HGTV! People love real estate—sales, renovations, profits or losses. As agents, we live this life every day. All we have to do is share it! Keep it real—beautifully staged photos are great, but people want to see raw.”
“Run ads—they’re worth every penny. The Facebook Paid Ads platform is the most amazing, unrivaled tool we have as agents. It’s a bit complicated at first, but easy enough to learn. Even with the new Fair Housing restrictions, you can still make Facebook ads walk and talk with a few clicks of a button. Nothing is as powerful as the video engagement ads. They produce incredible results, especially because they allow you to re-target (or re-market) potential clients in the same way Amazon follows you around the internet after you [search for] a pair of shoes!”
“Position yourself as a trusted advisor. Where I find value in LinkedIn is within my higher net worth clients and trusted advisors. These may be doctors, attorneys, CPAs and financial planners whose professions frown on them being overly active on traditional social platforms. LinkedIn has shown itself to be the safe place for trusted advisors. So, by sharing insights or small successes—behind the scenes on LinkedIn—has proven exceptionally valuable.”
“Attract people further down the sales funnel. People use the YouTube platform for “intent-based search,” meaning they know exactly what they’re looking for. This allows you to target people much further into the idea of buying or selling than those who see you on Facebook. You can target these people by being smart in your video titles and descriptions and through paid ads.”